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Layers against inequality
Paraguay has a broad rural social group with modest means and reduced access to financial leverage to help them get out of that situation through loans or technical assistance. Furthermore, it is common for these individuals to be registered in a credit bureau or identified with a high financial risk which prevents them from accessing new financing to make investments.
Description of the service
In this project, HEMAV and MSDA, through the evolution of one of its farm management mobile applications (LAYERS + CAMPO APP), will allow the agronomic monitoring of technicians with Frutika (of the Kress Group), the largest juice company in Paraguay, which buys fruit from small farmers. Farmers can introduce information about their parcels of land (through the CAMPO App), which turn into notifications for farmers in the area. They will also be able to communicate with Frutika technicians (through a link to Whatsapp Business) and will be able to perform production samples that will allow estimating production on the basis of a single tree.
Country of origin
Geographic scope of operations
Paraguay
Website
https://layers.hemav.com/Type of executing entity
Consolidated CompanySector/industry
Stakeholders involved
MSDA Group, HEMAV, Grupo Kress (que incluye la compañía Frutika)
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